If Forwarders Don't Adapt To Digitization, They'll Be Left Behind


A New Report Suggests If Forwarders Don’t Adapt to Digitization, They’ll Be Left Behind

The world of technologies and digitization has changed dramatically over the years and a new finding in Global Freight Forwarding 2019 report suggests forwarders have not demonstrated the capacity to adapt to the developments in this field. 

“Markets and technologies have both developed significantly, but the overall landscape is broadly similar to that in the previous 10 years,” claims the report.

In other words, responding to change is never easy and it is perhaps even harder when the mentality is to stick to traditions.

“There appears little drive within the sector to change things fundamentally, and the large number of parties involved in the supply chain has made visibility difficult to achieve.”

Old School Rules. 

While the report claims traditional forwarders are not destined to be usurped by digital competition, it could happen if they fail to act on changing customer expectations. 

You don’t see a whole lot of travel agencies around do you! As customers embraced online portals, agencies have struggled to survive. The ones that stuck to the traditional way have probably all disappeared. Sure these are two totally different industries and the main difference is that passengers can manage everything by himself, but containers can’t. They need people working behind them with experience and know-how, who can handle the complexity that international logistics demand. Going digital can’t replace this but it can improve it and forwarders who adopt digitization move forward while those who don’t are left behind in the market because customers want an online experience and will prefer faster up to date service. 

“This will be a difficult challenge when they have invested so much in their legacy systems,” continues the report. “But if they do not prove agile in adoption of new technology, they will find they rapidly lose customers looking for visibility, quotation and easy booking that digital forwarders provide.”

Digital platforms are making a success of market penetration, with 49% of surveyed shippers in the report citing use of online booking platforms, marketplaces, and digital forwarders. FreightHub just raised $30 million in series B financing, the big boys such as DB Schenker, CMA, and FedEx have all invested heavily in digitization, so as a forwarder yourself, what do you think? 

Strategic Partners

https://doc.g7logisticsnetworks.com/testimonial/logo__11159__Intro Hiyana.jpg
It is wonderful and amazing to be a member of G7N with a very good exposure to the worldwide logistics players. G7N Conference is a great way to get exposure, and we got to meet a lot of other members, and develop business relationships. It is incredible and very exciting to be a part of your valuable network.
Sobel Network Shipping Company has had the pleasure and privilege of being a part of the G7 Network for a few years. The G7 Network has had a reputation of being very well managed by an excellent team. Membership to the G7 Network is very exclusive with a small group of companies that are well connected and trustworthy, creating lifelong friendships even beyond the scope of work. Through these connections and networking, the G7 Network has provided some very lucrative opportunities for Sobel Network Shipping. We look forward to being a part of the G7 Network family for many years to come.
G7N continues to be an amazing network for developing business partners and key relationships globally. Being such a dynamic operation, communication remains very prompt at all hours over a wide variety of channels, creating a friendly and vibrant atmosphere between all members. The knowledge base within the G7N Team themselves remains astounding and would certainly recommend them as first port of call.
As founding member of G7N we wish to point out that we are extremely happy to be part of the group which has been growing constantly in the last few years in spite of the challenges coming from COVID 19 emergency which is causing unprecedented troubles to all of us, in our business and personal lives. G7N management succeeded in passing through this “crazy” time with lucidity in mind and with the right measures to keep members tied and constantly in touch.
The concept and environment G7N team created for the conference and the Cargo Weekend is awesome, it allows you to build a friendship that is the base of strong business relationships. I hope I can keep being part of this family and meet all my new friends in the conference to come representing JM Logistics.
Being a proactive and professionally managed network with its productive members and overnight replies to all inquiries together with providing a sense of confidence with its financial protection system, we as 3K Logistics, Turkey are very much delighted & glad to be a member of this valuable family.
Having recently joined the G7N Logistics Network, I must say the team behind the scenes make every effort possible in ensuring partners are well connected with each other no matter the nature of the consignment. The network does a fantastic job is ensuring that all members despite their geographical locations feel part of one family!
Thus far, Owakhe has been seeing potential in the group and we look forward for another exciting year ahead.
The conference and members are awesome and the interactive atmosphere is particularly impressive! Never seen such a difference in networking and opportunities for everyone! You can feel the professionalism, experience and the energy of the network!
Yes we really do enjoy our G7N conference. For the last 23 years that I’ve been attending network conferences this one is really special and cool. Members are so friendly you will really feel that we treat each other as family. We feel found a family with G7N.



sao paulo








hong kong





Networks News


Freight World Corporation 30 CBM Cargo from Germany via Airfreight


Woodland Group to Relocate its Chelmsford Head Office


Freight World Company Delivering Seamless Supply Chains


Leb Freight SAL Shipment from Ningbo to Beirut

Are you ready for a collaboration
that will boost your business

Let’s Work Together