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There are two types of business--those that have had tough times and those that are going to have tough times. Of course there are other issues that can create tough times but more importantly, what do we need to do to survive and why Logistics Industry must work together to overcome tough times? 

Whenever you see a disaster looming, the single most important thing to do is take action. Sometimes we can be a little like a deer in the headlights, not quite believing what is going on, frozen on the spot. The problem is that if we don't leap into action, things will always get worse and they will get worse quickly.

Always cement your relationship with your existing logistics partners & clients.

In a weirdly ironic way, when times are tough, many businesses actually stop servicing their existing and loyal customer. A depressed mood descends on the business and this in turn affects customer service. That's why businesses in this negative space lose far more customers than they should, which of course only makes matters worse. Now is the time to build bulletproof relationships with each and every customer you are fortunate enough to have. You need to be communicating with your customers, engaging them, finding out what is going on in their world and most importantly of all, becoming very clear on what your customers need from you.

Similarly, it is time to invest more time to engage with your partners and agents in order to share resources, jobs and opportunities. The whole logistics industry should work together, to hunt and to share benefits. 

Just as we can stop servicing our clients during tough times, we have to ramp up your business development and push through the hard times. By cooperating with each other, we can win a few new projects, or find some new clients and it will go a long way to making you and your team feel better. 

Be strong and keep cooperating!