Winipac Logistics Limited - Interview with Michael Pick


WiniPac Logistics Limited is part of an experienced global network with more than 170 countries around the world,  offering world class service tailored for their client's needs.  They pride themselves to be proactive and customer focused as they aim to provide tailor made solutions to their client's shipping needs. Let's get to know more with their Managing Director - Michael Pick.

Let's start from the beginning, how and when did you begin working in the freight forwarding industry?  

MP - That was many moons ago. I have completed my degree in international logistics & freight forwarding about 27 years ago and have worked in this industry ever since. Most of that time I have spent working in Europe, Southern Africa, South America and Oceania.

In New Zealand, what are the challenges you face with regulations and other factors that affect shipping? 

MP - Definitely the low Kiwi dollar vs USD which is on a 3years low. A weaker dollar means higher costs for all our imports like petrol and everything else we buy overseas, from cars to computers, to the food we import as well. Our economy relies on imported goods from all corners of the globe.

Speaking of regulations, what should people shipping to your country know about customs? 

MP - In short. Customs is very strict and paperwork needs to be 100 accurate. Biosecurity is a big fact and very important to our country. We are a small country and goods coming into New Zealand by air, sea, or even by mail need to pass strict biosecurity requirements to prevent the introduction of pests and diseases. Products brought into New Zealand that could contain unwanted pests or organisms need to follow strict import health standards. All imported goods need to be certified and cleared by MPI – Ministry for Primary Industries. Any wrong or missing documentation will cause delays and money.


How do you describe Winipac Logistics Limited? What is something that you'd like our readers to know about it? 

MP - WiniPac is very service oriented and believes in strong relationships with its customer and overseas agents. Our clientele really varies from multibillion government projects on the Pacific Island to personal effects. We do high value auction wine to on-board courier for high value items. We are a family owned company and we treat all customer the same.

How many offices do you have and where is your headquarters?

MP - At the moment we have two offices. The headquarter is in Auckland, NZ on the North Shore and a branch in Sydney, Australia.

When did you first establish the company? 

MP - That wasn’t too long ago. After many years working as partner and shareholder for a multinational, we decided to start doing something on our own. This was back in early 2017.

What advice would you give to a person who is considering the freight forwarding industry as a career path?

MP - Expect long hours and big competition. However, it’s a challenging and very interesting work where no two days are ever the same. Freight Forwarding and Logistics is needed around the globe and you can basically work anywhere in the world.

What's your ideal vision of the freight forwarding industry? 

MP - That every shipment has to run through WiniPac Logistics 

Are there any unique items that you specialize in handling, such as art, vehicles, or other goods

MP - Not really unique but we do quite a bit of projects to the Pacific Islands and international auction wine. 

How as the general freight industry changed since you began working in logistics?

MP -  Oh, quite a lot! In terms of technology anyway. Everything is much faster, everyone has its own computer and mobile phone now. We can monitor all our shipments and track and trace them. The communication is so much better and easier these days and simplifies our working life in many ways.

With the recent changes with ocean carriers, what are your thoughts on the state of ocean shipping?

MP - With changes come opportunities. Something is always changing in our industry and it is not always bad. It is nothing I can change anyway so we deal with whatever comes.

Have you had any particularly unique shipments in the past? Surprising cargo or something that's a "once in a lifetime" opportunity?

MP - Actually yes, just recently. We had to ship an 80 ton Grove Crane from Brisbane to a place called Kiritimati, which is part of the Republic of Kiribati Island. Below is the “port” of Kiritimati. The crane was actually meant for the port of Kiritimati. The port itself don’t have the facility to unload such heavy equipment, so we had to unload this crane using vessels ships gear. We also had restrictions here so we needed to dismantle the boom and counterparts and load all bits and pieces onto 1x40 & 1x20’ Flat Rack and the unit itself went break bulk. We had to use ships gear for unloading and were very much depending on the swirls and currents before berthing below wharf. It took several days and approaches to get the crane off the vessel. Doesn’t sound like a big deal, but was quite interesting project considering the size of the shipment and local conditions. That’s the story in a nutshell.

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It is wonderful and amazing to be a member of G7N with a very good exposure to the worldwide logistics players. G7N Conference is a great way to get exposure, and we got to meet a lot of other members, and develop business relationships. It is incredible and very exciting to be a part of your valuable network.
Sobel Network Shipping Company has had the pleasure and privilege of being a part of the G7 Network for a few years. The G7 Network has had a reputation of being very well managed by an excellent team. Membership to the G7 Network is very exclusive with a small group of companies that are well connected and trustworthy, creating lifelong friendships even beyond the scope of work. Through these connections and networking, the G7 Network has provided some very lucrative opportunities for Sobel Network Shipping. We look forward to being a part of the G7 Network family for many years to come.
G7N continues to be an amazing network for developing business partners and key relationships globally. Being such a dynamic operation, communication remains very prompt at all hours over a wide variety of channels, creating a friendly and vibrant atmosphere between all members. The knowledge base within the G7N Team themselves remains astounding and would certainly recommend them as first port of call.
As founding member of G7N we wish to point out that we are extremely happy to be part of the group which has been growing constantly in the last few years in spite of the challenges coming from COVID 19 emergency which is causing unprecedented troubles to all of us, in our business and personal lives. G7N management succeeded in passing through this “crazy” time with lucidity in mind and with the right measures to keep members tied and constantly in touch.
The concept and environment G7N team created for the conference and the Cargo Weekend is awesome, it allows you to build a friendship that is the base of strong business relationships. I hope I can keep being part of this family and meet all my new friends in the conference to come representing JM Logistics.
Being a proactive and professionally managed network with its productive members and overnight replies to all inquiries together with providing a sense of confidence with its financial protection system, we as 3K Logistics, Turkey are very much delighted & glad to be a member of this valuable family.
Having recently joined the G7N Logistics Network, I must say the team behind the scenes make every effort possible in ensuring partners are well connected with each other no matter the nature of the consignment. The network does a fantastic job is ensuring that all members despite their geographical locations feel part of one family!
Thus far, Owakhe has been seeing potential in the group and we look forward for another exciting year ahead.
The conference and members are awesome and the interactive atmosphere is particularly impressive! Never seen such a difference in networking and opportunities for everyone! You can feel the professionalism, experience and the energy of the network!
Yes we really do enjoy our G7N conference. For the last 23 years that I’ve been attending network conferences this one is really special and cool. Members are so friendly you will really feel that we treat each other as family. We feel found a family with G7N.



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